How to Think Through Online Social Media in 2020
You often here the saying, “A New Year, a New You”. However, know that your lifestyle isn’t the only thing that could use some motivational changes, as your business can too!
As we dive deeper into 2020, it’s time to reflect on what your business has accomplished through online social media in the past, and how you can become even more successful in the future!
It’s time for you to reflect on how you have handled your social media in 2019, so that you can make the most of it in 2020! That’s why, here at Tiberius Images, as Grand Rapids business photographers, we have gathered some insight to assist you with handling your own social media. If you are all set to learn more, be sure to read on:
Where Does Your Best Customer Spend Time Online? Every business has their own customer base. Have you given much thought as to what yours is? Are they part of a parenting group online? Do they enjoy shopping somewhere specific? Overall, you will want to discover where your specific customer base spends their time online, when they are not at your business or working with you. By doing so, you can create your content to complement the interests of your potential clients and customers.
Are You Strategic About Your Online Presence? It’s important that you develop your social media strategy to be specific for your business. For example, just because a fellow business owner may be on Pinterest, doesn’t mean that you have to be! Or, is your ideal client obsessed with Instagram, and every time you work with them, they show you photos from one specific social channel? If so, be involved in that channel, concentrate your effort, and realize that every channel isn’t for your business! In general, you will want to put your efforts into strategizing to be present among the social media outlets that are beneficial for your business specifically, rather than just following the crowd!
Do You Have Photos and Videos to Publish Regularly? The content that you post among your social media sites is crucial! After all, images are the first glimpse that your potential customers and clients will get of your business. Therefore, they should showcase professionalism as well as reflect what your business has to offer. Are you using stock photos for your posts? Are you relying on an intern or administrative assistant to take photos at your events? No matter the content you present, just ensure that it is appropriate for your business specifically.
In the end, know that it’s 2020! So, if you think that your business will not, or cannot, be helped by social media, please think again! It’s no longer 2005, when social media outlets were for “other people” or “college kids”. In this day and age, social media is everything, as Facebook and Instagram alone have over two billion daily users. So, if you are wondering where your clients spend their time when they’re not with you, it’s online!
Therefore, seeing as your potential clients and customers are spending their time online, it’s important that your business showcases quality photography among its social media sites. So, please contact us here at Tiberius Images if you are in search of your own business photographer in Grand Rapids, Michigan, as we would be pleased with the opportunity to be yours!