Are you looking to grow your business through referrals? 

Our business is 98% referrals and recently gave a referral rundown to friends in business. So I thought, why not share the process I’ve seen work with those looking to grow their business. 

As I explained, referrals are all about the life cycle of a client. 

1. First Customer Inquiry. When you have someone interested in what you offer, ask how they heard about you. If it was through another client or customer, make it a point to say thank you to those who refer you. This will bring trust and gratitude to your pre-existing relationships, giving them more of a chance to refer you again. 

2. As you build out the quote they are in need of, ask if they need referrals in any other areas -- you love getting referrals, but you love GIVING referrals even more, planting another great seed. 

3. When you secure your new client and provide work for them, more than likely it’s not the last time they will need your services. Most likely talking about the next need they might have. Ask them about that need or if they're personally involved with other organizations. Sometimes someone from Farmers Insurance is also part of 3 other non-profit boards and would be happy to refer if they realized you could help. 

4. After the work is delivered, ask for a Google or Facebook review. Others should know -- you can then use this as social media proof that you’re a professional in your field. 

*Extra Expert Tip! Perhaps take your top 3 clients in each market out to lunch and ask "you are my favorite client in this market, how can I make it easier for you to refer our organization to work with more people like you?"

Don’t be afraid to get creative when it comes to referrals! Getting crafty and making relationships along the way will help you in the long run! 

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