A great portrait tells a story, showcases personality and creates a lasting impression.

Whether it’s for professional branding, personal milestones or creative expression, impactful portrait photography comes down to a few key elements.

Here’s how you can make sure your portraits leave a mark:

1. Be intentional with your goals

Before stepping in front of the camera, think about the purpose of your portrait. Is it for a LinkedIn profile? A personal website? A creative project? Your goals will guide everything from the pose and outfit to the location and style of the photo.

For professional portraits, aim for confidence and approachability.

For personal or creative portraits, don’t be afraid to express individuality or emotion.

2. Choose the right setting

The environment of your portrait sets the tone. A clean studio look puts the focus on you, while outdoor or lifestyle settings can add depth and context.

Think about what fits your purpose and personality. For example:

A corporate leader might choose a sleek office backdrop.
A creative entrepreneur could opt for a colorful or artistic environment.
A personal portrait might feature a cozy home, a favorite park, or a meaningful landmark.

3. Pay attention to lighting

Lighting is everything in photography. Soft, even lighting is the most flattering for portraits. Natural light, especially during the golden hour, gives a warm, glowing effect.

If shooting indoors, professional lighting can create dramatic or subtle effects depending on your desired look. Avoid harsh shadows or unflattering overhead lights.

4. Dress to tell your story

Your outfit is part of the portrait’s narrative. For professional portraits, stick with timeless, neutral colors and simple patterns. Avoid anything too trendy or distracting.

For personal or creative portraits, let your style shine! Choose outfits that make you feel confident and represent who you are. Accessories can also add personality without taking over the shot.

5. Make comfort a priority

The best portraits happen when you’re relaxed and comfortable. If you’re feeling stiff or nervous, it will show in the photo.

A good photographer knows how to guide you into natural poses and create a positive atmosphere. Don’t be afraid to communicate if you need a moment to adjust or if something feels off.

6. Focus on connection

The most impactful portraits show emotion or tell a story. This comes down to a connection—between the subject and the camera or even the subject and their environment.

Think about what you want to express: confidence, joy, strength, curiosity, or something else entirely.

Eye contact can create intensity, while looking away can feel thoughtful or candid. Play with expressions to find what feels right.

7. Trust the process

Great portraits take a little time and collaboration. Trust your photographer to guide you through the session. They’ll help with everything from finding the perfect angle to capturing the right moment.

Portrait photography is an opportunity to celebrate who you are and what you stand for. With a bit of preparation and the right photographer, you can have photographs that truly resonate.

Let’s work together to create portraits that leave a lasting impact. Feel free to reach out to us here.

How to Have Impactful Portrait Photography