How To Use Your New Headshot To Build Your Business
If you’re looking to grow your business (and who isn’t?), have you thought about how a new portrait could help?
No, seriously—a fresh headshot can do wonders for building connections and opening up opportunities.
How can a new portrait do that?
I’m so glad you asked.
Let me break it down for you in five easy steps (and once you’ve tried this and hit the jackpot, come back and tell me all about it—I love a good success story!).
Step 1: You Need A Great Headshot
First things first—you need a headshot that’s more than just a picture; it’s your first impression. Find a professional who you connect with and can make you look confident and comfortable in front of the camera.
(PS - If you’re in the market, I know a guy that’s pretty great at this kind of thing…hint, hint!)
Step 2: Post with a Purpose
Now that you’ve got your stunning new photo, don’t just upload it secretly as a new profile image and call it a day.
Instead, post it as an update on LinkedIn.
Share a little story—maybe about starting a new position, celebrating a milestone, or just leveling up your professional game.
Be sure to give shoutouts to those who have been part of your journey: former employer, current coworkers or anyone who’s been part of your journey (and yes, maybe even your fabulous photographer).
Don’t forget to tag them—tags help you get noticed!
Step 3: Start a Buzz
Here’s where the magic happens.
That post is going to get likes, comments, and congrats rolling in.
Think about it: 100 interactions mean 100 potential conversations!
Engage with the people who comment.
Thank them, reply with questions, and keep the momentum going.
Pro tip: genuine interaction trumps canned responses every time.
Step 4: Slide into DMs (the Professional Way)
Take it a step further. Send a quick, friendly message to everyone who liked or commented.
Say thanks, and toss in an open-ended question like, “What’s been the highlight of your year so far?” or “How can I support what you’re working on?”
People love talking about their work, and before you know it, you’ve turned a like into a meaningful conversation.
This is an easy process that many overlook. Don’t miss out on the opportunity for growth and engagement with your new portrait.
Step 5: Watch the Opportunities Roll In
Out of those 100 messages, odds are high that 10 people need your service and at least 3 will hire you, leading to business growth!
That’s real business growth, all from a single post.
And don’t stop there! Keep nurturing those connections. Who knows where they might lead?
Bonus Tips for Success:
Use Other Photos: This process doesn’t just apply to portraits, use images of you at an event, doing your work or out and about.
Keep It Fresh: Refresh your headshot often. Trends change and the world should see what you’re up to on a regular basis.
Think Beyond LinkedIn: Share your headshot on other platforms, your email signature, or your website. The more places people see you, the better.
Be Consistent: Don’t stop with one post. Use your photo in blogs, newsletters, or even company announcements to keep your presence strong
This is such a simple process, and yet so many people overlook it. Don’t be one of them! Let your new portrait be the gateway to all kinds of opportunities.
We’re here to make it happen for you. With nearly two decades of experience, we know how to help you look your absolute best and set you up for success.
Ready to take the leap?
Contact us at Tiberius Images and let’s create something amazing together!