Why Getting Creative With Your Brand Photography Is Important
Professional branding photography can take your business to the next level, providing you with a library of images to use on your website and social media.
But what kind of images do you want from your branding photoshoot?
Photography for your business often includes your headshot, images of your products, your services and your team.
Having a library of images to share the different parts of your business is great to have, but having creative photos that show other parts of your business definitely helps.
Here are a few tips to bring your marketing to the next level.
1.Show Off Your Values and Mission
Branding is about how you present your business to the world—the beliefs, mission, and values that were the reason you started your company and how you choose to provide for your clients. Your brand is so much more than the products or services you offer or the design of your website!
So the challenge becomes—how do you show an intangible concept like your values in branding photos?
That’s where a professional photographer comes in! Whether it’s capturing images of you and your staff working with clients, photos that reflect your personality, or showing how you contribute to your community, we can help you capture the essence of why clients hire YOU specifically.
2. Capture Your Staff in Action
Instead of using traditional headshots to showcase the members of your team, capture photos of each person during their workday. Action photos can break up the monotony of staff listings and let your team members show off their unique personalities.
Okay, so “action photos” may seem weird, especially if you’re in an office, but there are a variety of ways to show action! From presentations to team meetings to assisting other staff members, you can capture images of your team in their natural environment—working hard to meet the needs of your clients. You’re in your natural state and people really love to connect on a personal level.
3. Differentiate Yourself From The Competition
What makes your brand different from every other brand? How are your products or services special? Why do clients choose to work with you over someone else?
Use your professional branding photography as an opportunity to visually capture what makes your business stand out, whether that’s the materials you use, the way you work, or how you organize your space. Whatever makes your brand different from the rest, that’s what you want to showcase in your branding photography.
4. Let Potential Clients See Your Space
Whether you run your business from an office or a storefront—or even your own home—giving potential clients a peek into your workspace is a great way to build trust. How you organize and design your space says a lot about how you define your brand. Giving clients a sneak peek behind the scenes makes them feel more comfortable with the possibility of doing business with you.
5. Demonstrate Your Work In The Field
Most businesses aren’t always confined to an office space or storefront. If you can, capture branding images of your team working outside the office, whether that’s in customers’ businesses or homes or out in the community. These lifestyle photos can provide a look into what your brand does out in the world and how you make your clients’ lives better. Remember, a little authenticity goes a long way in connecting with potential clients!
The best part of professional business photography is we will help create a library of images for you to use for an extended period. One session can set you up for months or even a year of marketing content! The value that goes way beyond the photo session itself and being prepared never hurt anybody!
Get ahead of your marketing and hire a team that has the trust and experience to back you. Reach out to us today to book your next session!