How Great Video Editing Can Enhance Your Virtual Event Experience
Virtual events have dominated calendars in 2020.
Conferences that were scheduled in person were shifted to virtual experiences and one client we work with decided to make their virtual conference one that attendees never forget.
The Council of Michigan Foundations is an organization that serves members across the state when it comes to all things philanthropy. In the past, their conference has been held at rotating locations around the state, with hundreds of foundation staff and trustees and philanthropic partners attending in person.
With health and safety as the driving factor in its people-centered decision making, CMF shifted to a virtual experience while at the same time adding more value for those that attended online.
The conference, normally held over 2 ½ days, shifted to 8 half-days across two weeks, with over 50 breakout sessions and main stage events featuring thought leadership from Michigan and across the country, along with an infusion of the arts throughout the conference and a variety of online collaboration and networking opportunities. Content centered on equity and the conference theme “Building Inclusive Environments: Together on the Journey.”
CMF asked that we provide video editing for several different projects, all of which were created from video clips filmed by users – mostly on their own cell phones or through virtual meeting software, etc – and submitted to us. We then worked with the CMF team to help craft and create messages that hit home with their virtual audience.
The first project: a video welcoming all of the attendees that introduced them to board members and staff they’d be interacting with throughout the 8 virtual event.
The second project was a surprise tribute video to the organization’s retiring CFO. Dozens of videos were submitted in his honor. With input and feedback from CMF, our editing team was able to work within tight time restraints to craft a video full of energy and excitement.
Even after virtual events you want to say “Thank You” and follow up with attendees and we helped illustrate and bring life to a 3 ½ minute video from Council of Michigan Foundations CEO and Board Chair recapping the event and thanking attendees for their involvement and participation.
We are grateful to the Council of Michigan Foundations for trusting us with their video messaging needs during their first ever virtual conference. We are excited to see how you create a 2021 experience for all of your attendees that continues to build on this year’s experience.
If you have a message that needs to be shared either during a conference or simply with your social media channels, we would love to take care of your needs.