Creating a Library of Photos for Your Marketing Team | Office Photos at FTCH
You may not know who FTCH is or what they do, but if you’re living in the Midwest, more than likely your life has been touched by their team of architects, engineers or construction teams.
Fishbeck, Thompson, Carr & Huber has 10 regional offices and 400 employees throughout the Midwest. They are a consulting firm that has helped design and complete projects for clients such as Grand Valley State University, Western Michigan University, Meijer, Hertz, Gerald R Ford Airport, Denver International Airport, New Holland Brewing and many more.
After recent renovations of their main Grand Rapids office, FTCH decided it was time for an update to the library of images the marketing team uses for both external marketing and proposal creation.
They said, “We are in need of updated photos of staff around our office that we can use on our website and other marketing material.”
Working with the marketing team, we determined that photos of staff in a few specific locations would work best: Virtual Reality Station, the upper level walkway, small group at a conference table, two people meeting in a casual location, the formal conference room and the front lobby.
This would ensure we could create the best library possible for their needs while minimizing time staff has to spend with us. Images were shot in an afternoon and the marketing team made sure that staff was pulled away only when needed.
We wanted to make sure FTCH and their staff looked and felt their best during our photo time. It’s our hope that this new library of images will help them serve more clients and experience greater success as an organization with better marketing images.
If you're in a position where you don't have a library of photos your company can pull from or videos to point customers to, we would love to find out if we can help.