Why A Referral Strategy Is Important

Ask yourself a quick question, “What percentage of your business comes through referrals?”

Is it 5%? 25%? 85%?

Is it 100%?

The next question is, “What is the dollar value of those referrals?”

Was it $100,000 in the past year?

$1,000,000? More?

Hopefully those 2 questions will put into perspective how important it is to have a plan around referrals that your company follows time and time again.

It doesn’t matter if you’re a business of one or a business of 100+, have you created the right culture around your company to asking for referrals?

“But I don’t like asking for referrals, it’s just something that happens…”

That’s how it used to be for us as well.

Does this sound familar?

We would get to the end of a project having never talked to our client about referrals and then would say, “Well now that we are done, we would love you to refer us to others…”

It was awkward and didn’t work.

What if you talked about referrals throughout the entire process from the first call or email through the exit strategy?

If referrals are responsible for 65% of your new business in the last 12 months imagine what the next 12 months would look like if you had a specific plan in place for referrals and how to ask for them.

If you’re not intrigued how a referral strategy can help your brand engage and SELL MORE, then I’m sure you won’t follow our next suggestion, which is to setup a STRATEGY CALL.

All you have to do is book a Strategy Session and let us know you’d like to chat about creating a Referral Strategy for your business.