Why Should You Have Digital Ads Running?
Because, when done correctly, they work.
More than likely your business hit the “Boost Post” button on Facebook, saw a few more likes but you couldn’t track more sales so you thought to yourself, “Bah, digital ads don’t work…”
Sound about right?
If that’s the case we want to let you know that digital ads work.
We have helped clients reach the right people, in the right communities and get the right clicks to their website.
There are so many strategies available to businesses that will help you reach your target audience:
Advertise on YouTube based on what people are searching for on Google (yes this is possible)
Advertise to specific buildings and locations that you serve
Advertise to specific demographics (gender, age, income, interests and more)
Retarget visitors to your website and blog who have already shown you they’re interested in hearing from you (otherwise they wouldn’t have clicked to your website in the first place)
Advertise through influencers to your target client (moms, baby boomers, millennials)
This is a short list of what is possible.
One recent example of what we were able to do for a client running digital ads (for the first time) was help them drive traffic to an article on their website.
We tested 2 different headlines, 2 different body texts and how the image was seen on Facebook and were able to drive over 1000+ clicks in under 3 weeks.
The craziest part was the cost to our client!
We found that one of the two setups cost $0.05 per click and had a 10%+ click through rate!
Those numbers are staggering and are helping our client drive tons and tons of traffic to their value driven content.
(And they’ve now increased their original budget since seeing how inexpensive the process is)!
If you’re not intrigued how digital ads can help your brand engage and SELL MORE, then I’m sure you won’t follow our next suggestion, which is to setup a STRATEGY CALL.
All you have to do is book a Strategy Session and let us know you’d like to chat about Digital Ads for your business.